DigitalBoost

Webflow

Best for...
Designers and advanced users

Pros

• Customisable, can create unique, better websites.
• Tons of official tutorials and a good online community to help you learn.

Cons

• A working knowledge of HTML/CSS is necessary.
• First-time web builders will find this platform very difficult.
• Learning curve is very steep.

Squarespace

Best for...
Hobbyists, independent professionals, bloggers and entrepreneurs who have no web creation experience.

Pros

• Quick to setup and very popular, so plenty online help available.
• Time to create a new Squarespace site will take no longer that several hours.
• Built-in shopping carts, blogging engine, content auto-posting to connected services and more.

Cons

• It's not actually as easy to use as their adverts suggest - still a learning curve involved and definitely need some basic knowledge in web to get the best out of it.
• There are so many ways to customise your template that it can feel overwhelming for an inexperienced user.

WordPress

Best for...
Blogs or simple web sites with a few content pages.

Pros

• Quick to setup and very popular so plenty online help available.
• Lots of plugins and themes for a new look or extra functionality.
• Lots of professionals with WordPress experience, so you can add customised functionality later if you need it.

Cons

• Essentially a blog platform with lots of add ons.
• It can be a target for hackers.
• Themes and plugins can introduce vulnerabilities & make the site slow.

Wix

Best for...
Simple sites.

Pros

• Templates are already structured, formatted & pre-populated with content - so you simply have to pick your favorite one and replace the pre-set content with your own.
• If you’re not creative or good with designs, Wix’s templates will work very well for you as you won’t have to struggle with creating your own page layout.

Cons

• Not that flexible if you want to do something outside of the templated structure.
• Once you choose a template, you can't switch to another.

Shopify

Best for...
E-commerce - those with products/services to sell online.

Pros

• Easy to use and quick to get up and running.
• Provides loads of functionality out of the box - inventory, customer accounts, discount codes etc.
• Provides integrations for multiple different payment gateways.

Cons

• Has the potential to get a bit expensive if you sell a lot of stock.